| 摘要: | 沙鹿區自1929年開始成立第一間戲院，開拓出海線的電影文化，藉此發展出沙鹿電影文化之影像記憶，為在地的電影文化之保存與維護而努力，讓民眾了解及認同自己家鄉的文化，進而產生在地民眾對自己生活的土地有鄉土情懷，這正是台灣民眾對台灣文化的認同。 文化部從2002年開始推動地方文化館，快速建設的地方文化館，佔據台灣博物館百分之九十八的比例，但是許多的中小型博物館的管理制度不健全、資源分配不足的情況下，面臨到經營困境。推動地方文化館多年來一直被詬病有專業度不足、人力稀薄、經費短缺、展示品呆版等問題。因此，本研究以在地民間團體及學術界的角度來探討沙鹿電影藝術館的運作現況及發展策略。 本研究以質性研究方式，針對沙鹿電影藝術館對地方文化發展之影響，先整理規劃出沙鹿電影藝術館的發展歷程、非營利組織之沿革與發展、以及地方文化館之相關籌畫。在對館內工作人員、專家學者、志工團體及在地民間社團做深度訪談後，發現專業人才不足、地方居民認同意識不足、民間社團資源未能充分運用、政府資源分配不均、以及受限的硬體空間條件。最後提出持續進行社區總體營造、經營管理專業化及特色化、善用館內空間、進行人才培育、加強策略聯盟、發展整合行銷機制等建議。本研究雖是針對沙鹿電影博物館所進行，但亦希望提供給其他地方文化館之經營的參考。
Since 1929, Shalu area set up its first movie theater which started the sea-line movie culture, developed the image memory of Shalu movie culture and strived to preserve and maintain the local movie culture. People can thus understand and identify with their hometown cultures of, and local people can improvise localism for where they lived. This is what called Taiwan culture identity. Since 2002, The Ministry of Culture has promoted the idea of local cultural center.Those local culture houses which were built fast, accounted for 98% of museum in Taiwan.However, with the problems of improper management and insufficient resources, many of them are facing operational difficulties, such as unprofess, insufficient manpower, fund shortage, and stiff dispalys. Therefore, this study used the perspective of local communities and academia to explore present operational status and development strategy of Shalu Cinema Art Museum.. This study used qualitative research method focusing on Shalu Cinema Art Museum’s influences on local cultural developments. First, histories of Shalu Cinema Art Museum, nonprofit organizations and local cultural houses were evaluated. After interviewing museum staff, experts and scholars, volunteer groups and the local communities, the problems we found included insufficient professionals, lack of local awareness, insufficient utilization of civil societies’ resources, uneven distribution of government resources and limited infrastructures. Finally, the suggestions we proposed included integrated community development, specialization and characterization of management and administration, making good use of museum space, carring out talent education, strengthening strategic alliances, and the development of integrated marketing mechanism. Although these suggestions are for Shalu Cinema Art Museum, we also hope it can be helpful for other local culture houses. |
