網路銀行之消費行為意向分析—以蒙古國為例

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/24407

Title:	網路銀行之消費行為意向分析—以蒙古國為例
Other Titles:	A Study on the Consumers' Intention toward the Internet Banking with Evidencing on Mongolia Users
Authors:	貝芮 Tumendemberel, Ariuntuya
Contributors:	企業管理學系管理科學碩博士班袁淑芳 Shu-Fang Yuan
Keywords:	Internet Banking;Customer's Satisfaction;Perceived Value;Quality of Internet Banking;Internet Banking Users
Date:	2016
Issue Date:	2016-10-25 16:08:26 (UTC+8)
Abstract:	This study attempts to define the view that what factors will affect the customer satisfaction of using internet bank with reference to the users in Mongolia. There are 200 sample questionnaires were surveyed from the internet banking customers in Mongolia. ANOVA, Single factor regression and multiple variable regressions including other regression model research methods are used by this study to implement the empirical work.　　This study infers that the quality of internet service will directly impact on the users’ satisfaction, however, the user’s personal characteristics will impact on the perceived value of the quality of internet banking service, it implied that the personal characteristics will indirectly effect on the users’ satisfaction.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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