網路銀行之消費行為意向分析—以蒙古國為例

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题名:	網路銀行之消費行為意向分析—以蒙古國為例
其它题名:	A Study on the Consumers' Intention toward the Internet Banking with Evidencing on Mongolia Users
作者:	貝芮 Tumendemberel, Ariuntuya
貢獻者:	企業管理學系管理科學碩博士班袁淑芳 Shu-Fang Yuan
关键词:	Internet Banking;Customer's Satisfaction;Perceived Value;Quality of Internet Banking;Internet Banking Users
日期:	2016
上传时间:	2016-10-25 16:08:26 (UTC+8)
摘要:	This study attempts to define the view that what factors will affect the customer satisfaction of using internet bank with reference to the users in Mongolia. There are 200 sample questionnaires were surveyed from the internet banking customers in Mongolia. ANOVA, Single factor regression and multiple variable regressions including other regression model research methods are used by this study to implement the empirical work.　　This study infers that the quality of internet service will directly impact on the users’ satisfaction, however, the user’s personal characteristics will impact on the perceived value of the quality of internet banking service, it implied that the personal characteristics will indirectly effect on the users’ satisfaction.
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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