台灣鄉村社區最常見的就是人口外流，希望可以藉由發展地方文化或產業，讓年輕人可以回流。而社區總體營造已是國家文化政策很重要的一環，許多熱心人士利用各自的專長，在台灣各個角落努力的推動社區活化的工作，彩繪社區就是近年來台灣社區常見的社區再造，彩繪使社區帶來了觀光人潮，創造就業機會，也使年輕人回流。 菁埔社區內除了當地農業特產，近年來還打造了「菁埔社區貓世界」，將原本社區老舊房屋、牆壁及空地，有效運用予以彩繪牆、種植花草及裝置藝術，將社區再生，帶來動觀光人潮。 本研究以彩繪活化老舊社區帶動觀光人潮關鍵因素，針對相關理論文獻與專家學者進行腦力激盪後，確認評估分析層級架構之依據，同時依據分析層級法，設計正式問卷，以專家問卷方式進行調查，在針對所得之結果進行資料分析，確定「視覺藝術」、「財力支援」、「人力資源」、「環境便利性」及「推廣宣傳」五大評估構面與二十二項評估指標之影響權重，來探討彩繪活化菁埔社區貓世界帶動觀光人潮因素。 The common situation of Taiwan rural communities is population outflow. The communities hoped youngsters would return hometown through developing local culture or industry. While community empowerment had already been an important issue of national culture policy, many enthusiasts made great efforts to promote the work of communities vitalizing in all places of Taiwan by taking advantage of their own specialties. Colored drawing in communities is the common method of reconstructing communities in Taiwan in recent years. Colored drawings brought the communities crowds of visitors, which created job opportunities and made youngsters return to their hometown. Besides of owning local agricultural specialties, Jing-Pu community had built “the cat world of Jing-Pu community” in recent years. They made effective use of the old houses, walls and vacant lots in the community to serve as walls for colored drawings, planting flowers and grass and decorating arts etc., which regenerated the community and brought crowds of visitors. This research confirmed the basis of assessing analytic hierarchy structures on the key success factors of the colored drawings vitalizing old communities, which brings crowds of visitors after brainstorming with specialists and scholars through relevant theoretical literatures, and at the same time designed official questionnaires on the basis of the analytic hierarchy process to make an investigation in the mode of expert questionnaires, and made data analysis on the result of investigation to confirm the impact of 5 evaluation criteria of “visual arts”, “financial support”, human resource”, “environmental convenience” and “promotion” and 22 items of evaluation indexes, to discuss the factors of the colored drawings vitalizing the cat world of Jing-Pu communities bringing crowds of visitors.
