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http://nhuir.nhu.edu.tw/handle/987654321/25823
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| 題名: | 由韓劇看韓國國家形象建立—以台灣韓劇迷為例 |
| 其他題名: | A Survey on Korean National Image Building from Korean Dramas: From the Perspectives of Korean Drama Fans in Taiwan |
| 作者: | 李家齊
LI, CHIA-CHI |
| 貢獻者: | 國際事務與企業學系公共政策研究碩士班
劉華宗
LIU, HUA-TSUNG |
| 關鍵詞: | 韓劇;國家形象;韓劇迷;電視迷
Korean drama;national image;Korean drama fan;TV fan |
| 日期: | 2017 |
| 上傳時間: | 2017-12-08 13:29:26 (UTC+8) |
| 摘要: | 本研究旨在探究在台韓劇迷藉由觀看韓劇，對韓國整體國家政治、經濟及社會形象的概念建立。為達研究目的，首先蒐集及閱讀相關資料及文獻以建立本研究之理論架構，接著採用文獻分析法及深入訪談法等質性方法進行研究，並針對韓劇中可觀察到的韓國政治、經濟及社會特色編製訪談題目做為研究工具，並藉由PTT此平台的韓劇版募集在台韓劇迷共計6名進行訪談。 研究發現：壹、由韓劇看韓國政治形象建立之研究發現一、韓劇中所呈現的韓國政治清廉度偏低，主要與韓劇的韓劇的劇情設定有關。二、韓劇中所呈現的官場特色包含選舉花招多、官官相護、階級分明、貪汙文化盛行等，且韓劇迷對韓國政府或公務人員的普遍觀感不佳，因韓劇中對於政界或法界人物鬥爭、貪汙、收賄、官商勾結的劇情多有著墨。三、韓劇中所呈現的公民與政治參與度不一，端看劇情設定。四、由韓劇看韓國新聞媒體自由度可分為三方面，分別為秉持公正立場報導、受到外在因素影響報導真實性及觀看韓劇不會影響其對韓國媒體的看法。五、藉由韓劇所呈現的劇情及人物刻畫，在台閱聽眾對韓國政治整體印象為負面居多。貳、由韓劇看韓國經濟形象建立之研究發現一、韓劇中所呈現的城市與鄉村在生活水平、醫療水準及交通便捷度方面的差異性極大，存在著明顯的城鄉差異。二、韓劇中所呈現的一般民眾社經水準不差，多有正當職業，而近年來男女主角職業及社會階層更加多元化，不再像早期單調的男富女窮設定。三、韓劇中出現的家庭模式多以小家庭為主，家中成員單純；居住型態則依不同社經地位的人而有所差異。四、由韓劇可窺得韓國整體交通品質佳，道路寬敞、路標明確，且大眾運輸便捷，雖偶有塞車，但不影響整體交通狀況。五、在韓劇中，有錢人穿華服、開名車、住豪宅、吃高級料理；一般民眾則開國產車或搭大眾運輸工具、住家裝潢簡單、吃一般平民小吃；生活較拮据者則生活不穩、住家環境髒亂，甚至每日為三餐而愁。因此，所呈現的是韓國貧富差距的社會狀況。六、在韓劇中常見韓國國產的手機、汽車、遊戲、食物、服裝、偶像團體，甚至是最新科技，除了置入性行銷的目的外，也是國力的一種展現。參、由韓劇看韓國社會形象建立之研究發現。一、韓劇中呈現的韓國民族特性有愛國心；重視倫理、長幼有序的觀念；愛熱鬧；個性剽悍不含蓄；只能贏不想輸。二、韓國的傳統文化思想表現在對延續儒家思想長幼尊卑有序的觀念、重視家庭關係及漢字的使用方面。三、韓劇中所呈現的韓國宗教為多元且包容的，有傳統宗教，也有外來宗教。四、藉由觀看韓劇，歸納出韓國的職場文化為注重資歷、公司內部競爭激烈及加班、應酬文化興盛。五、韓國是個社會階級明顯的國家，在敬語的使用時機、重視教育程度及韓劇中特意重塑在社會上被標籤化人物可見一斑。六、韓劇裡所呈現的女性形象與地位，可觀察到韓國女性的普遍形象和地位是比男性還要低的。七、韓劇所呈現的內容部分反映出現實韓國面貌，部分有美化韓國的嫌疑。八、一派韓劇迷認為觀看韓劇會提高其造訪韓國的意願，一派則認為韓劇不會刺激其前往韓國旅遊的意願。
This study mainly aims to explore the building of the entire national image in South Korea on the aspects of politics, economy and society. To achieve the goal of this study; first, the relevant information and literature had been completely collected and intensively studied to establish the theoretical framework of this study; second, such qualitative research methods as literature analysis and in-depth interviews were used to carry out this study; third, the questions were made based on the distinctive characteristics of Korean politics, economy and society which could be observed through watching Korean dramas. The Korean drama fans in Taiwan interviewers were raised by the Bulletin Board System-PTT with a total number of 6.The research discoveries: 1. The research discoveries on the building of Korean national image of politics from Korean dramas. (1.) Corruption Perception Index(CPI) presented in Korean dramas is low beacause of the plot setting. (2.) The characteristics of current state of officialdom presented in Korean dramas include numerous tricks on election, officials shield one another, distinctive class hierarchy, and the prevalence of corruption; therefore, the Korean drama maniacs are under the impression that the government functionary is corruptive and unjust. (3.) The rate of citizens' participation in political affairs in Korean dramas differ based on the plot setting. (4.) The freedom of Korean media observed by watching Korean dramas include reporting news fairly, reporting news unrighteously due to external factors and watching Korean dramas doesn't influence the Korean drama maniacs' viewpoints toward Korean press. (5.) The viewers of Korean dramas in Taiwan have negative viewpoints toward Korean political system because of the plots and charaters presented in the Korean dramas. 2. The research discoveries on the building of Korean national image of economy from Korean dramas. (1.) There's obvious rural-urban disparity on the aspects of the living standard, medical standard, and the transport facilities. From watching Korean dramas, we can see clearly there's a huge difference between cities and countries. (2.) The socioeconomic standard of common people appears to be good, and the people there seem to have decent jobs. Recently, the occupation of male and female leading characters in Korean dramas are more diverse than before. (3.) Most of the family patterns in Korean dramas are nuclear family, which means children live with their parents; while the residence patterns diverse according to the socioeconomic status of the people. (4.) The overall quality of transportation in south Korea is good. The roads there are wide, the route marks are clear, the mass transit system is convenient. Though unavoidably there's traffic jam sometimes, but the transportation condtion is good in general. (5.) In Korea dramas, we see the rich wear luxurious clothes, drive imported cars, and eat expensive cuisine; the common people drive homemade cars or just to take mass rapid transportation, eat simple food and live in an ordinary house; while the poor lead unstable lives and have severe financial problems. Therefore, the Lorean dramas somehow show the real social phenomenon of poverty gap in South Korea. (6.) The cellphnes, cars, vidoe games, food, clothes, and even the latest technology made in Korea are often placed in the Korean dramas not only on the purpose of product placement marketing but also a display of national power. 3. The research discoveries on the building of Korean national image of society from Korean dramas. (1.) The Korean dramas reveal that the Korean pay much attention to patriotism, the cogitation of morals, the respect for seniority. Besides, the Korean seem to have boisterous nature and dare to express their feelings directly. In many dramas, we can also find the fact that the Korean seldom say uncle even when they're in bad situation. (2.) The respect for seniority, the attachment to deal with family relationship, and the usage of Chinese character indicate the continuation of tranditional culture in South Korea. (3.) Not only trantional religion but also other foreign religion, like Catholicism and Christianity are commonly seen in Korean dramas. Thus, we can say that Korea is open to variant religion. (4.) By Korea dramas, we can find most of the companies value employees' qualification. Besides, there are intense working competition in a company. Furthermore, working overtime and entertaining clients after work are the culture of company's workplace in South Korea. (5.) The Korean highly value the usage of honorific, and the record of formal schooling. Some Korean dramas expecially focus on the remodeling of labedled people in society. Therefore, Korea is a country which has obvious social class. (6.) Generally speaking, the female status in South Korea is lower than the male's because the female characters often have lower social status and are easily discriminated in a workingplace. (7.) Some of the content in Korean dramas reveal the real part of Korean society, but sometimes the content may embellish Korea. (8.) Some Korean drama maniacs think watching Korean dramas will enhence their willingness to travel South Korea, but some of them don't agree with this viewpoint. |
| 顯示於類別: | [國際事務與企業學系(亞太研究碩士班,公共政策研究碩士班,歐洲研究碩士班)] 博碩士論文-公共政策研究碩士班
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