露營基地屬性是影響露營者選擇露營基地時的重要因素，而此選擇與其心流體驗有關。本研究旨在探討露營基地屬性的品質要素及露營者的心流體驗之研究。以「露營基地屬性量表」、「心流體驗量表」做為研究工具，並針對具有露營經驗的民眾為對象，共收集有效樣本276份，進行Kano法分析與統計方法後發現：(1)在二十四項要素中，可分類為二維品質要素，其中以「魅力品質要素」為「專人管理」最為重要、「一維品質要素」有「完善的安全措施」等六項及「當然品質要素」有「熱門營地熱門性」等十七項。(2)在品質改善指標中，依序「浴廁、更衣室等設施」、「取水的方便性」與「營地排水」等十四項最能增加露營者的滿意度。(3)在心流體驗上，露營者最重視為「前置條件」，而「經驗的結果」最低。不同背景露營者的心流體驗除「過去露營次數」及「裝備投資額」外，其餘項目皆為無差異性。最後本研究提出相關建議。 The attributes of the camping site is an important factor in influencing the campers' will to the camping base. It also discusses the relationship with the flow experience. This study uses the Kano method to explore the attributes of the camping site and the flow experience. Of 276 useful questionnaires are analyzed from Ximending travellers. empirical studies have found four significant effect: (1) The attributes of camping sites were classified to ＂Attractive quality＂, ＂one-dimensional quality＂ and ＂Indifference quality＂. (2) There are three aspects of camper's flow experience: ＂antecedent conditions＂, ＂characteristics＂, and ＂consequences of experience＂. The ＂preconditions＂ is the most important factor and the ＂experience results＂ is the least. (3) There is no difference in the flow experience of campers from different backgrounds. Only the ＂numbers of camping experience＂ and ＂the cost of camping equipments＂ are different. (4) ＂Management＂ is the attractive quality. The quality improvement index of the property attributes of the camping base indicated that 14 of the 24 camping site property elements can increase the satisfaction of the campers. The top three are ＂bathrooms, dressing rooms and other facilities＂ and ＂water intake＂. ＂Convenience＂ and ＂Complete waste disposal facilities＂.
