國小學童家長透過LINE與教師進行親師溝通之行為意圖研究－以嘉義地區為例

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Title:	國小學童家長透過LINE與教師進行親師溝通之行為意圖研究－以嘉義地區為例
Other Titles:	A Study on Willingness of Parent-Teacher Communication with LINE: An Example of Parents in Chiayi Area
Authors:	何秋燕 HO, CHIU-YEN
Contributors:	資訊管理學系蔡德謙 TSAIH, DER-CHIAN
Keywords:	LINE;親師溝通;科技接受模式;隱私權 LINE;Parent-Teacher Communication;Technology Acceptance Model;Privacy
Date:	2019
Issue Date:	2019-03-19 15:20:22 (UTC+8)
Abstract:	本論文研究之目的在於利用科技接受模式探討不同的家長背景對於使用LINE這個社群媒體，進行親師溝通的知覺有用性、知覺易用性、使用態度與使用意圖間的相互關係與差異性。希望藉由此研究的結果與分析，對於未來在家長與教師之間的溝通，提供有助益的參考訊息。　　本研究採用文獻探討及問卷調查進行相關研究，利用google表單製作線上問卷，研究對象為嘉義縣市地區共12個班級的家長，回收的有效問卷為310份。並利用SPSS統計軟體進行資料處理與結果分析，統計方法則採用敘述性統計、獨立樣本T檢定、單因子變異數分析、皮爾森(Pearson)積差相關分析，及雪費(Scheffe's method)事後檢定。　　本研究之研究結果如下：一、家長對於使用LINE進行親師溝通，在使用知覺方面，均同意LINE是一項既容易上手又方便的工具，並且覺得LINE提供了有效率的幫助。二、在資訊隱私風險的顧慮上，家長普遍擔憂個資外洩，但卻也能接受提供個人資訊來申請帳號以便使用LINE的種種功能，大致上來說，多數人相信LINE公司會善盡保護個資的義務。三、家長背景對於LINE的知覺有用性與資訊隱私顧慮的差異，表現在不同性別與教育程度，而每日平均使用LINE時間對於知覺易用性的認知方面也有顯著差異。四、國小學童家長對於使用LINE進行親師溝通的使用知覺和使用態度呈正相關，進而影響家長對LINE的使用意圖，也就是說家長普遍接受利用LINE與老師溝通是正確的選擇。　　The purpose of this study is to find out the willingness of parent-teacher communication with LINE from the aspects of perceived usefulness, perceived ease of use, behavioral intention and privacy concerns of elementary school students' parents-Chiayi area.　　The questionnaire, five-point Likert scale was employed to analyzed the difference of parents background. The Technology Acceptance Model was used as a theoretical model.　　The results showed that parents were influenced by the perceived ease of use, perceived usefulness. Additionally, although there are concerns about information privacy, people are willing to provide their personal data in order to sign up to Line for all kinds of activity. In the study, we found that patents who were familiar with the function of LINE will intend to use LINE as parent-teacher communication tool.　　We expect the study to provide useful information for future parent-teacher communication.
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