本研究欲找回語藝學中非語文文本的力量。研究者以台灣知名景點九份為例，借重語藝學者Foss(2009)、Hart(2005)等人的(馬克思主義)意識形態語藝批評觀點，探討九份空間係因蘊含哪些語藝面向，方足以吸引大量海內外遊客之造訪。研究者且以學者Harvey與Lefebvre兩人對空間與生產的觀點，申論具語藝的空間係空間得以再生產的活水源頭。研究者以馬克思主義意識形態語藝批評探討九份空間語藝的生成發現，九份空間的說服語藝在於成功建構一個「懷舊時空」的虛假意識形態，且透過國家機器、資本家與大眾傳播媒體諄諄教誨，進而收取豐厚的壟斷性地租。 The research seeks to restore the power of nonverbal texts in rhetoric. Taking Taiwan's famous scenic spot Jioufen as an example, the author uses the ideological criticism of the rhetoricians Foss(2009), Hart (2005), and others to analyze. Besides, the researcher takes advantage of space and production point of view of the Harvey and Lefebvre, to express that the space with rhetoric is able to reproduce repeatedly. The researcher used the Marxist ideological rhetorical criticism to explore the rhetorical dimension of the space of Jioufen. And, found that the rhetoric of Jioufen lies in the successful construction of a false ideology of ＂nostalgia time and space＂. Jioufen, through the use of state machines, capitalists and the mass media, and then receive lucrative monopoly rent.
