本研究在探討臺灣平面媒體業經營模式與創新策略，根據此研究目的，則透過民眾使用新聞類行動載具習慣與整合性科技接受模式，對於平面媒體轉型接受程度。本研究透過問卷調查法，以台灣接觸平面媒體新聞行動載具者為樣本，透過網路發放問卷，共回收110份有效問卷。後續再以SPSS24統計工具，進行多元回歸方法驗證。研究結果發現，整合性新聞行動載具程式對平面媒體轉型接受程度有正向影響效果，整合性科技接受模式中的易用預期與知覺控制對其亦有有正向影響效果。最後，針對研究的結果，提出了具體的實務建議與未來研究建議。 This study explored the traditional Taiwanese paint media group's business model and innovation strategies. Based on the research purpose, we interested the acceptance of print media transformation through the use of news-based action vehicle habits and the unified theory of acceptance and use of technology. The survey sampling are the people have habit of reading news in Taiwan by the traditional Taiwanese paint media group's business model and innovation strategies questionnaires survey. Total 110 valid has received. Based on the method of Multiple regression analysis is carried out by using the statistical software SPSS 24 tool for analysis. The analysis result indicates that the integrated news action vehicle program, shows statistically significant positive effect on the perceived the acceptance of the paint media's transformation. The effort expectancy and facilitating conditions at the unified theory of acceptance could be predicted the acceptance of the pain analysis. he study provide the practical implications and further research suggestions.
