| 摘要: | 隨著傳播、傳輸與運輸速度的提升，距離已不是問題，時間的掌握更加精確，大山好水深景式的旅遊已不是遊客的唯一選擇，深度知識學習旅遊漸漸取而代之，除了滿足新奇、特殊與美景欣賞慾望外，在地獨特的傳統、知識與技法的認識，更是知識慾望的渴求。在雲林這個農業大縣，有著廣大禾田、水渠交錯的田園景色，與深樸的一級產業景觀、人文，雖沒有豐厚的自然景觀資源，順應「慢」旅行、「慢生活」，為全球生活型態的新趨勢，這股「慢」的運動風潮－「輕」、「淡」、「慢」成為現代旅行生活的主流特色。古坑綠色隧道可說是雲林旅遊的代表地，在潮流轉變為深度旅遊當下，運用在地資源，滿足特有族群的知識旅遊慾望。本研究以便利抽樣共收集335份問卷，以敘述統計、T檢定、AMOVA檢定、相關分析、信效度分析與迴歸分析等統計分析探討，結果發現旅遊動機與旅遊意象正向影響體驗價值與重遊意願、體驗價值正向影響重遊意願。根據研究結果本研究，提出下列建議：1.雲林縣政府可以結合當地文化，於古坑綠色隧道舉辦相關藝術及休閒活動，以達旅客在雲林縣古坑隧道旅遊時覺得更有放鬆感覺；2.加強景點深度旅遊，以專人帶領解 說深度了解綠色隧道演進與發展的歷史並強化旅遊資訊的服務，以提高各地遊客的來訪意願。
With the improvement of promotion, transmission and transportation speed, distance is no longer an issue and time management is now more precise. Plain sightseeing tours are no longer the only choice for tourists, as tours which are focused more on in-depth learning gradually replacing the old. In addition to satisfying the desire for novelty, specialty and beauty appreciation, the tourists also thirst for the understanding of local unique traditions, knowledge and techniques. In Yunlin, a large agricultural county, there are vast farmland and interlaced pastoral scenery, as well as profound first-class industrial landscape and culture. Although it does not have abundant natural landscape resources, it follows the new trend of “slow tourism” and “slow life”, which are the new trends for global life style. This “slow” sports trend - “lightness”, “light” and “slow” has become the mainstream characteristics of modern tourism life. Gukeng Green Tunnel Park can be regarded as the representative of Yunlin tourism. At the moment when the tide turns into in-depth tourism, it applies local resources to satisfy the desire for the acquisition of knowledge on special ethnic groups. In this study, 335 questionnaires were collected by convenience sampling for statistical analysis and discussion, such as descriptive statistics, T test, AMOVA test, correlation analysis, reliability and validity analysis, regression analysis, etc. The results showed that tourism motivation and tourism image positively affected experience value and revisiting intention, and experience value positively affected revisiting intention. Based on the research results, the following suggestions are proposed: 1. Yunlin County Government can combine local culture and organize related arts and leisure activities in Gukeng Green Tunnel Park so that tourists can feel more relaxed when traveling there; 2. Strengthen the in-depth tourism of evolution and development history of green tunnel for tourists while enhancing the service of tourism information so as to improve the willingness of tourists from all over the world to visit. |
