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請使用永久網址來引用或連結此文件:
http://nhuir.nhu.edu.tw/handle/987654321/28354
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| 題名: | 購買意願影響因素之研究－以無人智慧型商店為例 |
| 其他題名: | The Influencing Factors of Purchase Intention: Research on Self-Service Store |
| 作者: | 王子恆
WANG, ZIH-HENG |
| 貢獻者: | 企業管理學系管理科學碩博士班
紀信光
CHI, HSIN-KUANG |
| 關鍵詞: | 無人智慧型商店;行動支付;科技接受模型;服務品質;購買意願
Unmanned store;mobile payment;technology acceptance model;service quality;purchase intentio |
| 日期: | 2020 |
| 上傳時間: | 2022-05-17 14:45:31 (UTC+8) |
| 摘要: | 隨著科技的演進，於人們生活密不可分的便利商店亦開始與科技互相結合。企業試圖應用先進的AI技術與行動支付技術於便利商店中開發出智慧型無人智慧型商店，希望能讓消費者有方便且快速的購物體驗亦能為企業帶來節省成本及更為方便的管理。然而無人智慧型商店於近年起步技術尚未成熟，且因無服務人員的服務，服務品質著重於硬體設備、環境及科技軟體給予消費者的感受。企業需在能為其帶來益處的情況下亦能吸引消費者。故在此欲以使用態度及服務品質瞭解消費者對無人智慧型商店的購買意願。本研究目的旨在1.探討無人智慧型商店、使用態度、服務品質、購買意願之間的關係2.探討消費者至無人智慧型商店消費時，較喜歡使用何種載具3.探討消費者至無人智慧型商店消費的意願程度。 本研究共計發出250份問卷，回收250份，其中有效問卷為235份，有效問卷回收率為93.6%，分析結果發現：一、無人智慧型商店對購買意願具顯著影響。二、無人智慧型商店對使用態度具顯著影響。三、使用態度對購買意願具顯著影響。四、使用態度對無人智慧型商店與購買意願具有中介效果。五、無人智慧型商店對服務品質具顯著影響。六、服務品質對購買意願具正向影響。七、服務品質對無人智慧型商店與購買意願具中介效果。
As technology has evolved, convenience stores that are inextricably linked to people's lives have also begun to integrate with technology. Enterprises try to use advanced AI technology and mobile payment technology to develop smart unmanned convenience stores, allowing consumers to have a convenient and fast shopping experience, but also bring cost savings and more convenient management for enterprises. However, the technology for unmanned stores has yet to mature in recent years, and because of the absence of service personnel, the quality of service focuses on hardware, equipment, environment and technology software to satisfy consumers. Enterprises need to be able to attract consumers under beneficial circumstances. Therefore, this study adapts attitude toward using and service quality to understand consumers' willingness to visit unmanned stores. The purpose of this study is to 1. explore the relationship between unmanned stores, attitude toward using, service quality, and purchase intention; 2. Discuss what type of carriers consumers prefer when visiting unmanned stores; 3. Explore the purchase intention of unmanned stores consumers. In this study, a total of 250 questionnaires were sent out and 250 were recovered, of which 235 were valid, putting the valid questionnaire recovery rate at 93.6%. After analyzing, this study found that: 1. Unmanned stores have a significant influence on purchase intention; 2. Unmanned stores have a significant impact on attitude toward using; 3. attitude toward using has a significant impact on purchase intention; 4. attitude toward using has a mediating effect on unmanned stores and purchase intention;5. Unmanned stores have a significant influence on service quality;6. Service quality has a positive impact on purchase intention; 7. Service quality has a mediating effect on unmanned stores and purchase intention. |
| 顯示於類別: | [企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班
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| 108NHU00457054-002.pdf | | 1850Kb | Adobe PDF | 708 | 檢視/開啟 | | index.html | | 0Kb | HTML | 494 | 檢視/開啟 |
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