日月潭水域活動參與者休閒動機、休閒涉入、休閒阻礙 、休閒效益及忠誠度之關係研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28430

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Title:	日月潭水域活動參與者休閒動機、休閒涉入、休閒阻礙、休閒效益及忠誠度之關係研究
Other Titles:	A Study on Relationships among Leisure Motivation, Leisure Involvement, Leisure Constraints, Leisure Benefit and Loyalty of Sun Moon Lake Water Participants
Authors:	吳仕強 WU, SHIH-CHIANG
Contributors:	旅遊管理學系旅遊管理碩士班丁誌魰 TING, CHIH-WEN
Keywords:	日月潭水域活動;休閒動機;休閒阻礙 Activities of Sun Moon Lake;Leisure Motivation;Leisure Constraints
Date:	2020
Issue Date:	2022-05-27 14:07:22 (UTC+8)
Abstract:	近年來，因為國人之經濟水準提高及水域活動相關法令的解禁，參與水域休閒活動的遊客數量逐漸提升。其中，因環保意識抬頭，低碳、無汙染的水域休閒活動如獨木舟、立式划槳、水上腳踏車等，更躍升為最受國人歡迎的水上休閒活動之一。本研究旨在探討日月潭水域活動參與者休閒動機、休閒涉入、休閒阻礙、休閒效益及忠誠度之關係，以了解日月潭水域活動參與者之需求。　　本研究的研究範圍為日月潭國家風景區，並以參與日月潭水域活動之遊客為主要研究對象，並於研究區域施行便利抽樣法對水域活動參與者施測，共回收正式問卷509份。資料分析方式使用SPSS 23.0進行描述性統計分析、信效度分析、相關分析及差異分析，並以AMOS結構方程模式進行各變項之路徑關係檢定，用來得知各變項間的關係，研究結果顯示：(1) 日月潭水域活動參與者之休閒動機對休閒涉入呈現顯著正向影響。(2) 日月潭水域活動參與者之休閒動機與休閒阻礙呈現顯著負向影響。(3) 日月潭水域活動參與者之休閒涉入與休閒效益呈現顯著正向影響。(4) 日月潭水域活動參與者之休閒阻礙與休閒效益呈現顯著負向影響。(5) 日月潭水域活動參與者之休閒效益與忠誠度呈現顯著正向影響。　　前述研究結果提供日月潭水域活動業者及相關單位作為經營管理或政策擬定之參考。　　In recent years, with the improvement of the economic level of the country and the lifting of the ban on water activities, the number of tourists participating in water leisure activities has gradually increased. Among them, due to the rising awareness of environmental protection, low-carbon, pollution-free water leisure activities such as Kayaking, Stand Up Paddle board, and water cycle have become one of the most popular water leisure activities among the Chinese. The purpose of this study is to explore the relationship between leisure motivation, leisure involvement, leisure constraints, leisure benefit and loyalty of Sun Moon Lake water activity participants, in order to understand the needs of Sun Moon Lake water activity participants.　　This study took Sun Moon Lake as the field of study, and took tourists who participated in the activities of Sun Moon Lake waters as the main object of study. The convenience sampling method was used to conduct the test in the local area, and a total of 509 formal questionnaires were recovered. Data analysis method uses SPSS 23.0 for descriptive statistical analysis, reliability and validity analysis, correlation analysis and difference analysis, and uses AMOS structural equation mode to conduct path relationship verification of each variable to understand the relationship between each variable. research shows: (1)The leisure motives of participants in the activities of Sun Moon Lake have a significant positive impact on leisure involvement.(2)The leisure motives and leisure constraints of participants in the activities of Sun Moon Lake waters show a significant negative impact.(3)The leisure involvement and leisure benefits of participants in the activities of the Sun Moon Lake waters have a significant positive impact.(4)The leisure constraints and leisure benefits of participants in the activities of the Sun Moon Lake water show a significant negative impact(5)The leisure benefits and loyalty of participants in the activities of the Sun Moon Lake waters have a significant positive impact.　　The aforementioned research results provide the Sun Moon Lake water activity companies and relevant units as a reference for management or policy formulation.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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