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請使用永久網址來引用或連結此文件:
http://nhuir.nhu.edu.tw/handle/987654321/28781
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| 題名: | 以網路評論探討親子旅遊目的地意象及體驗價值－以國內親子旅店飯店為例 |
| 其他題名: | Explore the Image and Experience Value of Parent-Child Tourist Testinations Based on Online Reviews--Taking Domestic Parent-Child Hotels and Hotels as an Example |
| 作者: | 葉蕎語
YEH, CHIAO- YU |
| 貢獻者: | 旅遊管理學系旅遊管理碩士班
丁誌魰
TING, CHIH-WEN |
| 關鍵詞: | 部落格;親子旅遊;目的地意象;體驗價值;親子飯店
Blog;Parent-child travel;Destination image;Experience value;Parent-child hotel |
| 日期: | 2021 |
| 上傳時間: | 2022-08-16 11:14:09 (UTC+8) |
| 摘要: | 本研究旨在透過部落格之網路評論文章了解我國國內所住宿的親子旅店與飯店對親子旅遊之想法與感受。使用內容分析法做質化的探討，再運用中文斷詞技術，整理關鍵詞進行頻率分析、共詞分析、因素分析做量化統計，從遊客的觀點探究對於我國親子旅店飯店之目的地意象與體驗價值。 本研究之分析結果得知發現：(一)親子旅遊所住宿之親子飯店目的地意象：即為親子旅遊的人員組成須包含親與子，所訂的房間數多為雙人房，選擇入住之飯店與房型型態皆為意象的認知。(二)親子旅遊所住宿之親子飯店體驗價值：其代表性景點為日本，有其日本文化特色，溫泉與泡湯的自然人文文化、日式的房內設計與日本料理，感受日本的氛圍。 依據上述結果，建議政府機構，推展我國的自然景觀、建築、與在地化的人文文化特色。相關業者在規劃親子旅店飯店時，融入我國文化特色，訂定更精準的行銷策略並貼近消費者的需求，給予親子旅遊的遊客對親子旅遊的相關資訊，創造親子旅遊的美好回憶，進而增加親子關係。
The purpose of this research is to understand the thoughts and feelings of parent-child travel in domestic hotels and hotels in my country through blogs and online commentary articles. Use the content analysis method for qualitative discussion, and then use Chinese word segmentation technology to sort out keywords for frequency analysis, co-word analysis, factor analysis for quantitative statistics, and explore the destination image and experience of parent-child hotels in my country from the perspective of tourists value. The analysis results of this research revealed that:(1) The destination image of the parent-child hotel where the parent-child travel is staying: the personnel composition of the parent-child travel must include the parent and the child, and the number of rooms booked is mostly double rooms. .(2) The experience value of the parent-child hotel where the parent-child tourist stays: Its representative attractions are Japan, which has its own Japanese cultural characteristics, natural and cultural culture of hot springs and baths, Japanese-style room design and Japanese cuisine, and feel the atmosphere of Japan. Based on the above results, it is recommended that government agencies promote my country's natural landscape, architecture, and localized human and cultural characteristics. When planning parent-child hotels and restaurants, relevant companies integrate Chinese cultural characteristics, formulate more precise marketing strategies and meet consumer needs, provide parent-child travellers with information about parent-child travel, create good memories of parent-child travel, and increase parent-child travel relationship. |
| 顯示於類別: | [旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班
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| 109NHU00720001-004.pdf | | 9775Kb | Adobe PDF | 117 | 檢視/開啟 | | index.html | | 0Kb | HTML | 163 | 檢視/開啟 |
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