本研究目的在瞭解鹿港居民對觀光發展所帶來的觀光衝擊-社會文化、經濟以及環境衝擊之認知、對地方認同的看法及對觀光發展的態度，並檢視不同背景屬性之居民對以上看法的差異，最後探究影響當地居民觀光發展態度的因素。本研究以鹿港當地居民為研究對象進行問卷調查，共發出450份問卷，回收428份有效問卷樣本，以SPSS統計軟體進行資料分析。分析結果顯示:一、居民對社會文化、經濟、環境衝擊的正面衝擊感受都大於負面衝擊，尤以社會文化的正面衝擊認知最大。二、不同背景屬性之居民對於觀光衝擊、地方認同及對觀光發展態度的認知皆有顯著差異。三、人口統計變項、觀光衝擊以及地方認同對觀光發展態度有顯著影響。 本研究最後依據研究結果提出實務建議，提供主管機關擬定地區觀光發展策略之參考。 The purpose of this study was to understand Lukang residents' perceptions of the tourism impact on social-culture, economy and environment, their views on place identity and their attitudes toward tourism development, and to examine differences in these perceptions among residents of different backgrounds, last to explore the factors that influence the residents' attitude toward tourism development. A total of 450 questionnaires were released, 428 valid questionnaires were collected, and SPSS statistical software was used for data analysis. The results of the analysis showed that: 1、The positive impact on social-culture, economy and environment perceived by residents is greater than negative impact, especially the positive impact on social- culture.2、Residents of different backgrounds differ significantly in their perceptions of tourism impact, place identity, and attitude toward tourism development.3、Demographic variables, tourism impacts and place identity have significant influence on residents' attitude toward tourism development. At the end, based on the results of this study, practical suggestions are put forward to provide reference for the authorities to formulate strategies of regional tourism development.
