應用IPA探討夜市服務品質之研究—以中壢觀光夜市為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28789

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Title:	應用IPA探討夜市服務品質之研究—以中壢觀光夜市為例
Other Titles:	An IPA Study on the Service Quality of Night Market--Taking Zhongli Tourist Night Market as an Example
Authors:	呂瑋翰 LU, WEI-HAN
Contributors:	旅遊管理學系旅遊管理碩士班于健 YU, CHIEN
Keywords:	服務品質;夜市;中壢夜市 service quality;night market;Zhongli Night Market
Date:	2021
Issue Date:	2022-08-16 11:15:58 (UTC+8)
Abstract:	夜市提供台灣人民夜間休憩、遊玩與享受美食的場所，也成為來台觀光客的重要去處，全台大小夜市林立，夜市也成為台灣重要文化的一環，中壢觀光夜市是中壢最大的夜市，提供中壢區及周邊城鎮重要的夜間活動場所，故以此作為研究對象。　　台灣夜市美食眾多，各類商品價格平易近人且具多樣性，不僅提供當地人民多樣選擇，也是國際觀光客必到之處，台灣夜市也逐漸成為傳統文化的象徵。　　本研究在探討夜市服務品質之重要-表現程度與其影響重遊意願之關係，以桃園市中壢觀光夜市為例，對遊客採隨機便利抽樣方式進行問卷調查，了解遊客對中壢觀光夜市之服務品質與重遊意願的相關研究。　　The night market provides a place for Taiwanese people to rest, play and enjoy food at night. It has also become an important place for tourists to Taiwan. There are many night markets in Taiwan, and the night market has become an important part of Taiwan's culture. The Zhongli Tourist Night Market is the largest night market in Zhongli. Provides important night activities venues in Zhongli District and surrounding towns, so this is the research object.　　Taiwan's night market has a large variety of food, and the prices of various commodities are approachable and diverse. It not only provides a variety of choices for local people, but is also a must-see for international tourists. Taiwan's night market has gradually become a symbol of traditional culture. This study explores the importance of night market service quality-the relationship between performance level and its influence on the willingness to revisit. Taking the Zhongli Tourist Night Market in Taoyuan City as an example, a questionnaire survey was conducted on tourists using random convenience sampling to understand the services of tourists to the Zhongli Tourist Night Market Research on quality and willingness to revisit.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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