影響素食者消費行為之因素探討

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28798

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Title:	影響素食者消費行為之因素探討
Other Titles:	Discussion on the Factors Affecting the Consumption Behavior of Vegetarians
Authors:	曾妘睿 TSENG, YUN-JUI
Contributors:	旅遊管理學系旅遊管理碩士班莊鎧溫 CHUANG, KAI-WAYNE
Keywords:	社會支持;消費動機;消費阻礙;消費行為 social support;consumption motivation;consumption hindrance;consumption behavior
Date:	2021
Issue Date:	2022-08-16 11:17:58 (UTC+8)
Abstract:	本研究旨在於了解素食者的社會支持、消費動機、消費阻礙與消費行為之情形，進一步探討素食者之間的關聯情形，同時分析之預測情形。本研究以「素食者的社會支持、消費動機、消費阻礙與消費行為之間關係調查問卷」為研究工具，依據國內外研究將消費動機分為『環保因素』、『社會因素』及『健康因素』共3個動機構面；消費阻礙分為『個人內心阻礙』及『結構性的阻礙』2個阻礙構面；依據上述構面進行量化資料收集。　　本研究回收有效問卷516份，回收資料以SPSS進行敘述性統計分析、信效度分析、獨立樣本t檢定、單因子變異數分析、人口統計變項對各構面差異分析及迴歸分析，研究結果顯示素食者的社會支持對消費行為有顯著性正相關、素食者的消費動機對消費行為有正相關及素食者的消費阻礙對消費行為有顯著性負相關。　　研究結果期可以提供政府相關單位及素食餐飲業者相關資料，增進業者改進素食飲食上的依據及未來研究者之參考方向。　　This research aims to understand the social support, consumption motivation, consumption hindrance and consumption behavior of vegetarians, further explore the relationship between vegetarians, and analyze the predicted situation. This research uses the “Questionnaire on the Relationship between Vegetarians' Social Support, Consumption Motivation, Consumption Obstacles and Consumption Behavior” as a research tool. Based on domestic and foreign research, the consumption motivation is divided into “environmental factors”, “social factors” and “health factors”. There are a total of 3 dynamic aspects; consumption barriers are divided into two barriers: “individual inner barriers” and “structural barriers”; quantitative data collection is carried out based on the above-mentioned aspects.　　In this study, 516 valid questionnaires were collected. The collected data were analyzed by SPSS for narrative statistical analysis, reliability and validity analysis, independent sample t test, single factor variance analysis, demographic variable analysis and regression analysis of each dimension. The research results It shows that the social support of vegetarians has a significant positive correlation with consumption behavior, the consumption motivation of vegetarians has a positive correlation with consumption behavior, and the consumption obstacle of vegetarians has a significant negative correlation with consumption behavior.　　The research results period can provide relevant information of government agencies and vegetarian catering industry, and enhance the industry's basis for improving vegetarian diet and the reference direction of future researchers.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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