本研究旨在探討旅館顧客滿意度與顧客再宿意願之關係，其問卷內容設計共分為三大部分，分別為「人口變項」、「顧客滿意度」與「再宿意願」。本研究係以礁溪R休閒旅館為研究主體，並輔以網路問卷為主要發放方式，共回收206份有效問卷。其資料分析係採用敘述性統計、信度與效度分析、差異分析、皮爾森積差相關分析及迴歸分析。研究結果發現，顧客對於礁溪R休閒旅館的設施、服務品質、價格、交通及餐飲具有高度滿意，且未來再次入住礁溪R休閒旅館之意願亦相當高。 This research namely aims to explore the correlations between customer satisfaction and revisit intention at R Resort Hotel in Chiaohsi area. Furthermore, the questionnaire design is divided into three parts: “Demographic information”, “Customer satisfaction scale” and “Revisit intention scale”. The respondents were asked to response and what extent they perceived the value and importance of each item by means of the online survey in R Resort Hotel. Of 206 valid questionnaires collected, the data obtained from the returned survey instruments were subjected to the descriptive analysis, reliability and validity analysis, independent sample t-test, One-way ANOVA, Pearson correlation analysis, and regression analysis. The results revealed that it exists highly significant correlations between customer satisfaction and revisit intention. at R Resort Hotel in Chiaohsi area.
