觀光夜市的消費體驗及遊客滿意度與重遊意願關聯性研究—以嘉義嘉樂福夜市為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28806

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Title:	觀光夜市的消費體驗及遊客滿意度與重遊意願關聯性研究—以嘉義嘉樂福夜市為例
Other Titles:	A Study on the Correlation between Consumer Experience and Tourist Satisfaction and Willingness to Revisit in Tourist Night Markets--Taking Carrefour Night Market in Chiayi as an Example
Authors:	劉家如 LIU, CHIA-JU
Contributors:	旅遊管理學系旅遊管理碩士班于健 YU, CHIEN
Keywords:	夜市;消費體驗;遊客滿意度;重遊意願;嘉義 Night market;Consumer experience;Tourist satisfaction;Willingness to Revisit;Chiayi
Date:	2021
Issue Date:	2022-08-16 11:19:47 (UTC+8)
Abstract:	本研究主要探討觀光夜市的消費體驗及遊客滿意度與重遊意願關聯。研究對象是以有逛過嘉樂福夜市之遊客，採取便利抽樣的方式。共回收有效問卷388份，研究結果發現逛嘉樂福夜市的遊客消費體驗越高及遊客滿意度越高，最主要影響的構面有商品服務和價格構面兩項；在未來夜市管理者應該著重於夜市管理，及攤商的商品、服務與價格的控管，讓遊客回流才是關鍵。　　This research mainly explores the consumption experience of tourist night markets and the relationship between tourist satisfaction and willingness to revisit. The research objects are tourists who have visited the Carrefour Night Market, using a convenient sampling method. A total of 388 valid questionnaires were collected. The results of the study found that the higher the consumption experience of tourists visiting the Jialefu Night Market and the higher the satisfaction of tourists, the most important aspects of the impact are commodity services and price aspects; in the future, night market managers should Focus on night market management, and control of vendors' goods, services, and prices, so that the return of tourists is the key.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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