觀光產業中，消費者所得知旅遊資訊除了由網路及手機資訊功能外，最常接觸的即是業務人員或內勤作業人員(簡稱OP），凡從行銷、業務訂單、護照及簽證辦理、飯店訂房、航空機位確定到遊程中的導遊、領隊等，所有遊程結束，消費者卻常忽略一位重要的腳色，就是產品規劃師，因此本研究針對「產品規劃師」做為旅遊業隱形卻不可或缺的研究對象。 本研究探討產品規劃師對於目前工作的專業職能與旅行社相關聯性之現況，分析產品規劃師對於自己的專業職能與旅行社現況差異影響之情形，進而分析旅遊產品規劃師對於旅行社所需專業職能之研究。 In the tourism industry, in addition to the information functions of the internet and mobile phones, the most frequent way for consumers to receive travel information is hearing from business personnel or operate (OP). Ranging from marketing, business orders, passport and visa processing, booking a hotel and an airline seat to a tour guide and leader during the tour, consumers often overlook an important role at the end of the tour, which is the product planner. Therefore, this research focuses on the“Tour Planner” as an invisible but indispensable role in the tourism industry. This study explores the current status of the tour planner's professional functions and the relevance between them and travel agencies, analyzes the impact of the difference between tour planner's professional competences and the current status of travel agencies, and further analyzes what professional competences are required for tour planner's by travel agencies.
