| 摘要: | 汽車美容業之經營，除經濟面提高商品與服務價值，需加上社會、環境及政策面分析，才能配合時代演變，達到永續經營目的。本研究應用企業永續報告分析方法，以台灣中部鴻源企業社為例，分析汽車美容業永續經營模式。首先分析該公司之互動關係人，參考全球報告倡議、聯合國永續發展目標及ISO26000以建立關鍵議題，再對互動關係人進行關鍵議題問卷，並進行經營階層意見調查，得出重要關鍵議題，並確認公司經營在關鍵議題之配合度，建立經濟面、社會面、政策及環境面待改善方向。研究結果發現，互動關係人包括員工、消費者、供應商、政府、網路媒體，關鍵議題包括商品價格、產品品質、售後服務、環境友善及媒體行銷；為降低消費，該公司發展軟式及硬式鍍膜，方便DIY清潔。預期本研究能提供汽車美容業未來營運策略，建立企業永續經營模式。
For the sustainable management of the car beauty industry, the value improvement of the goods and services should add the the economic aspect, the social, environmental, and policy analysis to match the evolution of the times. This research applies the analysis method of corporate sustainability report to establish the sustainable management model of Hong-Yuan Enterprise Company in central Taiwan. Firstly, the company’s stakeholders were analyzed. The Global Reporting Initiative, the United Nations Sustainable Development Goals, and ISO26000 were used to establish key issues. Secondly, the key issue questionnaire on the stakeholders and the survey of opinions from the management were conducted to find important key issues. Finally, the confirmation of the company’s operations on key issues was analyzed to establish the improvement issues in the economic, social, politic, and environmental aspects. The results showed that stakeholders include employees, customers, suppliers, governments, and online media. Key topics include commodity prices, product quality, after-sales service, environmental friendliness, and media marketing. For the reduce of consumption, the company develops soft and hard Coating, which is convenient for DIY cleaning. This research provides future operating strategies for the car beauty industry and establishes a sustainable business model for the company. |
