本研究的主要目的在探討消費者對於複合媒材飾品喜好度之分析研究，本研究採取調查研究法，統計消費者對於複合媒材飾品的「材料」、「樣式」等喜好度；並且分析不同背景的消費者在各個變項喜好度的差異性及相關性，最後提出具體的結果如下：一、消費者在複合媒材飾品「材料」的喜好度以色彩較為鮮豔的「琺瑯」最受歡迎。二、消費者在複合媒材飾品「樣式」的喜好度以視覺設計以及使用上較為簡單的「精簡風」最受歡迎。三、不同背景的消費者在「材料」喜好度在各組之間沒有顯著差異性存在，代表其背景並不影響材料的選擇，但在「樣式」存在著差異性，代表不同背景的消費者在「樣式」的選擇上會各自有著不同的喜好度。四、消費者在複合媒材飾品「材料」、「樣式」喜好度的相關性在各組之間有部分相關性存在。代表在「材料」與「樣式」各自之間的比對中會互相影響著消費者的選擇。 This research aims to understand consumer’ preferences for mixed media accessories, using survery research as the research method to understand consumers’ preferences for ” material ”, ” style ”for the mixed media accessories Finally, analyzed the differences and correlations of different backgrounds' consumers in the preferences of various variables. The final conclusions are as follows:1.The most popular” material ” of mixed media accessories was ”enamel”.2.The most popular” style ”of mixed media accessories was ”stripped down style”.3.There do not have significant difference in consumers' preferences for the mixed media accessories in ” material ”, it mean context does not affect the choice,but there have significant difference in ” style ”,it means Consumers of different backgrounds will have different preferences in the choice of ”style”.4.There was a partial correlation in consumers' preferences for the mixed media accessories between ” material ”, and ” style ”. It means that in the comparison between ”material” and ”style”, they will influence each other's choice.
