| 摘要: | 詐騙犯罪之防制以往以實體書面摺頁實施，藉由社區治安座談會或區權會議時，派員警前往宣導，除了警察機關需編排預算外，更需多次協調規劃舉辦場地，而往往治安座談會常常發生吸引不了民眾參加，故警察機關可能藉由動員協勤民力，如義警、民防、巡守隊等參加，導致可能宣導的對象均為警政相關人員為主，而無法深入里民狀況，故詐騙案件屢屢發生。 鑑於虛擬貨幣以網路投資為主，且近來因疫情關係，民眾宅在家且經濟受影響下，除了節流，更希望能藉由投資獲利，撰者擬研究如果更改昔日與民眾面對面方式，另投入網路社群短片、貼圖行銷虛擬貨幣詐騙態樣的防制，是否可行；另為了加強各年齡層民眾興趣，研究是否能透過警政吉祥物推動行銷，非昔日僅宣導同仁於宣導現場與民互動方式，民眾的接納程度。 本項研究採質性研究，針對高雄市前鎮地區警察人員與民眾透過實地訪談，對於員警推動警政吉祥物網路社群宣導行銷是否可行，另民眾對於以往警政吉祥物會有肢體接觸，可以展現柔性親民，若吉祥物透過網路宣導是否民眾也能接受為研究目標；研究結果發現民眾與警察人員尚能接受警政吉祥物網路行銷策略。 本項研究可能會因為地區特性與民情風俗，另外也可能因為民眾與當地警察機關互動及服務滿意度而有不同，惟期待研究結果能協助警察機關爾後推動虛擬貨幣詐騙宣導的參考，以提高民眾警覺性，勿因受騙而求救無門。
In the past, the prevention of fraud was carried out by brochures, and police officers were dispatched to disseminate through community policing forums or the unit owner assembly. In addition to budget, the police department has to coordinate time and time again for the venues. However, it is difficult for community policing forums to attract the public. As a result, police department may mobilize co-workers, such as police volunteers, civil defense, neighborhood watch, to participate. It causes that the audiences of forums are mainly police personnel, and it cannot penetrate into the real life of the citizens. Therefore, fraud cases still occur frequently. Given that virtual currency is mainly based on online investment and that people stay at home suffering from the economic depression and are eager to make profits by investment rather than cutting costs during the epidemic, we try to study whether it is possible to use video clips or stickers to prevent virtual currency fraud instead of the traditional face to face mode. Besides, in order to strengthen the interest of people in all ages, we also explore whether policing mascots can be used to promote and improve acceptance rather than only interact with the people on the spot. This is a qualitative research. By interviewing with police officers and citizens of Qianzhen District, Kaohsiung City, we try to figure out whether it is feasible for the police to promote the police mascots through online community. Additionally, people usually have physical contact with police mascots, which is tender and friendly. Therefore, whether it is acceptable to the public if the mascot is promoted through the Internet is the research goal. The research found that the internet marketing strategy of the police mascot is acceptable to citizens and police officers. This study may vary according to regional characteristics, customs, interaction between people and police, and service satisfaction. It is hoped that the research results will be a reference to the police for promoting virtual currency fraud in the future in order to raise people's vigilance and prevent them from being deceived and helpless. |
