| 摘要: | 本研究的主要目的在探討消費者對於吉他質感喜好程度之分析研究，本研究採取調查研究法，統計消費者對於吉他的「類型、面板材質、琴弦種類、整體材質、售價、附加功能」的喜好程度；並且分析不同背景的消費者在各個變項喜好程度的差異性及相關性，最後提出具體的結論如下: 一、 不同背景的消費者在「吉他類型」喜好程度中對「民謠吉他」有較高的評價。二、 不同背景的消費者在「面板材質」喜好程度中對「雲杉木」有較高的評價。三、 不同背景的消費者在「琴弦種類」喜好程度中對「黃銅弦」有較高的評價。四、 不同背景的消費者在「整體材質」喜好程度中對「全單板」有較高的評價。五、 不同背景的消費者在「售價」喜好程度中對「5,000元〜10,000元」有較高的評價。六、 不同背景的消費者在「附加功能」喜好程度中對「拾音器」有較高的評價。七、 消費者對吉他類型、面板材質、琴弦種類、整體材質、售價、附加功能等喜好程度差異性的檢定中顯示有多數的p=000.<0.05表示各組之間有顯著差異存在 八、 消費者對吉他類型、面板材質、琴弦種類、整體材質、售價、附加功能喜好程度的相關性檢定中發現，小於**.0.01層級的顯著相關或大於*.0.05 層級的沒有相關，都有在各組的檢定中出現，表示各組之間確實有部分的相關性存在。
The main purpose of this study is to explore the analysis and research of consumers preference for guitar texture. This research adopts the survey research method to count consumers preferences for guitars such as “guitar type, top material, string type, overall material, price, and additional functions.” “... and so on; and analyze the differences and correlations of the preferences of consumers with different backgrounds in each variable, and finally put forward the specific conclusions as follows:1. Consumers with different backgrounds have higher evaluations of “folk guitar” in the preference degree of “guitar type”.2. Consumers from different backgrounds have higher evaluations of “spruce wood” in the preference of “panel material”.3. Consumers with different backgrounds have higher evaluations of “brass strings” in the preference of “string types”.4. Consumers with different backgrounds have higher evaluations of “full veneer” in the preference of “overall material”.5. Consumers with different backgrounds have higher evaluations of “RMB 5,000~RMB 10,000” in the preference of “price”.6. Consumers from different backgrounds have higher evaluations of “Pickup” in preference for “Additional Functions”.7. In the significant analysis of consumers' preference for guitar type, top material, string type, overall material, price, additional functions, etc., most of the p=000.<0.05 indicates that there is a significant difference between the groups. Differences exist.8. In the difference test, the correlation test of consumers preference for guitar type, top material, string type, overall material, price, and additional function preference is found to be less than **.0.01 level of significant correlation or greater than *.0.05 There is no correlation at the level, and they all appear in the tests of each group, indicating that there is indeed a partial correlation between the groups. |
