合唱團員專業度對票房之影響—以高雄四個立案合唱團為例

南華大學機構典藏系統 > 社會科學院 > 國際事務與企業學系(亞太研究碩士班,公共政策研究碩士班,歐洲研究碩士班) > 博碩士論文-亞太研究碩士班 > Item 987654321/24529

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题名:	合唱團員專業度對票房之影響—以高雄四個立案合唱團為例
其它题名:	Choir Members' Professionalism and Box Office Success--A Case Study of Four Registered Choirs in Kaohsiung
作者:	沈管玉 Shen, Kuan-Yu
貢獻者:	國際事務與企業學系亞太研究碩士班張子揚 Tzu-Yang Chang
关键词:	合唱;傑出合唱團;票房 Chorus;Excellent Chorus;Box office
日期:	2016
上传时间:	2016-10-26 13:54:11 (UTC+8)
摘要:	台灣的合唱團相對於主流音樂市場，一直顯得較為小眾，沒有經紀公司的包裝，以至缺少宣傳的管道與媒體版面的曝光，觀眾人數也無法與歌手藝人演唱會相提並論，連帶影響演出規模及票房的收入；而票房，可能決定了合唱團的存亡，而合唱團的興衰存亡，更影響許多音樂文化的推廣、傳承問題。因此合唱團如何能在音樂藝術區塊異軍中突起，發揮獨有特色風格，成為本論文探討的重點。本研究以深入訪談高雄地區文化局立案的四個代表性合唱團，了解其營運及演出狀況，分析合唱團練習、演出、經營的困難和問題，探討各團之實際運作，藉由實際對各合唱團團員發放問卷，進行各團團員個人問卷調查，再將數據製成統計表，將結果歸納統整，剖析找到各團組成團員的專業度為主要切入點，分析優勢、劣勢或特色，再探討各個合唱團團員專業程度反映在票房上之情形。本研究藉由實際訪談結果，歸納出各合唱團團員專業度的呈現，對於將來不管是否立案或未立案的合唱團籌組，都可以在研究中提出具體可行的經營訓練策略，希冀對合唱團團員個人、各合唱團及政府音樂性等機構提出建議，以致於推論出合唱團基本素養的養成，其專業度的呈現對票房的影響，期望未來對於合唱團之經營，能提出有效訓練經營模式。　　As opposed to the mainstream music market, choirs in Taiwan has appeared to be a minority. Without the support of management companies, choirs are in lack of channels of publicity and media exposure. The size of the audience of the choirs is never on par with that of pop star concerts. Whereas the box office could be crucial for the survival of the choirs, the sustained growth of the choirs is a matter of popularization and heritage for music and culture at large. Therefore, this thesis explores how choirs in Taiwan stand out and demonstrate their uniqueness. This thesis interviews four representative choirs registered with the Bureau of Cultural Affairs, Kaohsiung City, understands their running and performance arrangements, analyzes the obstacles they encounter in terms of practicing, performing and running, and discusses the on-site operations of these choirs. By conducting questionnaire surveys of the members of the above-mentioned choirs and tabulating the statistics, this thesis inducts from the results and uses the professional degrees of the constituent members of the choirs as the key point. Based on this, we analyze the strengths, weaknesses and attributes of the choirs, and discusses how the professional degrees of choir members reflect on the box office. Based on the results of the interviews conducted, this thesis depicts and analyzes the professional degrees of choir member. In hope of helping facilitate feasible and concrete operating and training strategies for registered or unregistered choirs, this thesis attempts to offer policy suggestions for choir members, choir managers, and governmental institutions. In inferring on the cultivation of choir members’ basic quality and professional degrees and their influences on the box office, it is our hope that an effective training and operating model of the choirs could be proposed in the future.
显示于类别:	[國際事務與企業學系(亞太研究碩士班,公共政策研究碩士班,歐洲研究碩士班)] 博碩士論文-亞太研究碩士班

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